Roadmap
Where we are and where we are going
The roadmap is directional. It is not a commitment to dates or a guarantee that every item will be released.
Timeline
- Built
2026
Build
Platform build and testing. Chat, voice, AURACall video, memory, and image and video creation are built.
- Planned
January 2027
UK testing
First users. We will measure real behaviour, payment-provider terms, capacity, conversion and retention.
- Planned
March 2027
UK paid launch
Subscriptions and tokens go live.
- Planned
After UK launch
US, Japan, Germany
About one new country every six months, in that order.
Spend scales only as product quality, unit economics, retention and compliance meet defined gates. The order and timing of international launches depend on funding, payment-provider access and local compliance.
Further ways AURA grows
Beyond the first companion.
Match My AURA
Real-life introductions for AURA members who would like to meet other members, offered after three months of use.
AURAVerse
A content-creator version of AURA, where creators build and share companion content with their own audiences.
AURA shop
An e-commerce shop extending the brand beyond the app.
Home robots
A physical AURA companion. Our longer-term ambition. No hardware partnerships are in place.