Roadmap

Where we are and where we are going

The roadmap is directional. It is not a commitment to dates or a guarantee that every item will be released.

Timeline

  1. Built

    2026

    Build

    Platform build and testing. Chat, voice, AURACall video, memory, and image and video creation are built.

  2. Planned

    January 2027

    UK testing

    First users. We will measure real behaviour, payment-provider terms, capacity, conversion and retention.

  3. Planned

    March 2027

    UK paid launch

    Subscriptions and tokens go live.

  4. Planned

    After UK launch

    US, Japan, Germany

    About one new country every six months, in that order.

Spend scales only as product quality, unit economics, retention and compliance meet defined gates. The order and timing of international launches depend on funding, payment-provider access and local compliance.

Further ways AURA grows

Beyond the first companion.

Planned

Match My AURA

Real-life introductions for AURA members who would like to meet other members, offered after three months of use.

Planned

AURAVerse

A content-creator version of AURA, where creators build and share companion content with their own audiences.

Planned

AURA shop

An e-commerce shop extending the brand beyond the app.

Longer term

Home robots

A physical AURA companion. Our longer-term ambition. No hardware partnerships are in place.